Aligning operations, marketing, and competitive strategies to enhance performance: An empirical test in the retail banking industry
Year of publication: |
2006
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Authors: | Rhee, Munsung ; Mehra, Satish |
Published in: |
Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 0305-0483, ZDB-ID 1245028. - Vol. 34.2006, 5, p. 505
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