Aligning strategic orientation with local market conditions : implications for subsidiary knowledge management
David A. Griffith; Timothy Kiessling; Marina Dabic
| Year of publication: |
2012
|
|---|---|
| Authors: | Griffith, David A. ; Kiessling, Timothy ; Dabić, Marina |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 29.2012, 4, p. 379-402
|
| Subject: | Ausländische Tochtergesellschaft | Foreign subsidiary | Key-Account-Management | Key account management | Wissensmanagement | Knowledge management | Strategisches Management | Strategic management | Internationales Marketing | International marketing | Kroatien | Croatia |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009661277