Aligning teaching and practice : a study of SME marketing

Sheilagh Resnick, Ranis Cheng, Clare Brindley and Carley Foster

Year of publication:	2011
Authors:	Resnick, Sheilagh ; Cheng, Ranis ; Brindley, Clare ; Foster, Carley
Published in:	Journal of research in marketing and entrepreneurship : JRME. - Bingley : Emerald, ISSN 1471-5201, ZDB-ID 2516633-5. - Vol. 13.2011, 1, p. 37-46
Subject:	KMU-Marketing \| SME marketing \| Lehrplan \| Curriculum \| Betriebswirtschaftsstudium \| Graduate business education \| Großbritannien \| United Kingdom

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