All customers are irrational : understanding what they think, what they feel, and what keeps them coming back
William J. Cusick
| Year of publication: |
2009
|
|---|---|
| Authors: | Cusick, William J. |
| Publisher: |
New York, NY [u.a.] : AMACOM |
| Subject: | Kundenforschung | Kunde | Irrationalität | Verbraucherverhalten |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | X, 229 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-8144-1421-7 ; 0-8144-1421-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004940944