All for one but does one strategy work for all?: Building consumer loyalty in multi-channel distribution
| Year of publication: |
2012
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|---|---|
| Authors: | Hsieh, Yi-Ching ; Roan, Jinshyang ; Pant, Anurag ; Hsieh, Jung-Kuei ; Chen, Wen-Ying ; Lee, Monle ; Chiu, Hung-Chang |
| Published in: |
Managing service quality : MSQ ; an international journal. - Bingley : Emerald, ISSN 0960-4529, ZDB-ID 12163971. - Vol. 22.2012, 3 (11.5.), p. 310-336
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