All that glitters is not gold : exploring social selling through the eyes of B2B customers
Chiara Ancillai, Sara Bartoloni and Federica Pascucci
| Year of publication: |
2024
|
|---|---|
| Authors: | Ancillai, Chiara ; Bartoloni, Sara ; Pascucci, Federica |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 39.2024, 13, p. 49-67
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| Subject: | B2B customer | Buyer-seller relationship | Purchasing | Sales transformation | Social media | Social selling | Social Web | Social web | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Verkauf | Selling | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-10-2023-0604 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015205314