Alleviating the constant stochastic variance assumption in decision research : theory, measurement, and experimental test

Linda Court Salisbury; Fred M. Feinberg

Year of publication:	2010
Authors:	Salisbury, Linda Court ; Feinberg, Fred M.
Published in:	Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 29.2010, 1, p. 1-17
Subject:	Konsumentenverhalten \| Consumer behaviour \| Markenartikel \| Brand \| Entscheidung unter Unsicherheit \| Decision under uncertainty \| Experiment

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