Alleviating the constant stochastic variance assumption in decision research : theory, measurement, and experimental test
Linda Court Salisbury; Fred M. Feinberg
| Year of publication: |
2010
|
|---|---|
| Authors: | Salisbury, Linda Court ; Feinberg, Fred M. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 29.2010, 1, p. 1-17
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Entscheidung unter Unsicherheit | Decision under uncertainty | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003964696