Alliance-based new product development success: the role of formalization in exploration and exploitation contexts
C. Jay Lambe; Robert E. Morgan; Shibin Sheng; Gopal Kutwaroo
| Year of publication: |
2009
|
|---|---|
| Authors: | Lambe, C. Jay ; Morgan, Robert E. ; Sheng, Shibin ; Kutwaroo, Gopal |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 16.2009, 3, p. 242-275
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| Subject: | Strategische Allianz | Strategic alliance | Innovation | Performance-Messung | Performance measurement | IKT-Sektor | ICT industry | Institutionenökonomik | Institutional economics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003891853