Alliance brands : building corporate brands through strategic alliences?
Year of publication: |
[2017]
|
---|---|
Authors: | He, Hong-Wei ; Balmer, John M. T. |
Published in: |
Advances in corporate branding. - London : Palgrave Macmillan, ISBN 978-1-352-00007-8. - 2017, p. 72-90
|
Subject: | Fluggesellschaft | Airline | Strategische Allianz | Strategic alliance | Markenarchitektur | Brand architecture |
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