Alliances Between Corporate and Fair Trade Brands: Examining the Antecedents of Overall Evaluation of the Co-branded Product
Year of publication: |
2014
|
---|---|
Authors: | Sénéchal, Sylvain ; Georges, Laurent ; Pernin, Jean |
Published in: |
Journal of Business Ethics. - Springer, ISSN 0167-4544. - Vol. 124.2014, 3, p. 365-381
|
Publisher: |
Springer |
Subject: | Co-branding | Congruence | Curvilinear relationships | Fair Trade | France | PLS analysis |
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