Allocating pricing resources with a more strategic ROI calculation
Year of publication: |
2014
|
---|---|
Authors: | Dvorin, David ; Lennon, Vernon |
Published in: |
The ROI of pricing : measuring the impact and making the business case. - London [u.a.] : Routledge, ISBN 978-0-415-83379-0. - 2014, p. 150-160
|
Subject: | Preismanagement | Pricing strategy | Return on Investment | Return on investment | Interne Dienstleistung | Internal services |
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