Allocating Spending Between Advertising and Information Technology in Electronic Retailing
| Year of publication: |
2005
|
|---|---|
| Authors: | Tan, Yong ; Mookerjee, Vijay S. |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0025-1909, ZDB-ID 2063451. - Vol. 51.2005, 8, p. 1236-1249
|