Alternative approaches for interpretation of multiple discriminant analysis in marketing research
| Year of publication: |
1979
|
|---|---|
| Authors: | Perreault, William Jr. ; Behrman, Douglas N. ; Armstrong, Gary M. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 7.1979, 2, p. 151-173
|
| Publisher: |
Elsevier |