Alternative marketplaces in the 21st century : building community through sharing events
Year of publication: |
2012
|
---|---|
Authors: | Albinsson, Pia A. ; Perera, B. Yasanthi |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 11.2012, 4, p. 303-315
|
Subject: | Event-Marketing | Event marketing | Konsumentenverhalten | Consumer behaviour | Soziale Gruppe | Social group | Wahrnehmung | Perception | Nachhaltige Entwicklung | Sustainable development |
-
Stöhr, Anja, (1998)
-
Guzel, Ozlem, (2016)
-
Fu, Xiaoxiao, (2018)
- More ...
-
DART scale development : diagnosing a firm's readiness for strategic value co-creation
Albinsson, Pia A., (2016)
-
Collaborative consumption usage in the US and India : an exploratory study
Albinsson, Pia A., (2019)
-
Contrived surplus and negative externalities in the sharing economy
Griffiths, Merlyn A., (2019)
- More ...