Alternative Measurement Approaches to Consumer Values: The List of Values (LOV) and Values and Life Style (VALS).
| Year of publication: |
1986
|
|---|---|
| Authors: | Kahle, Lynn R ; Beatty, Sharon E ; Homer, Pamela |
| Published in: |
Journal of Consumer Research. - University of Chicago Press. - Vol. 13.1986, 3, p. 405-09
|
| Publisher: |
University of Chicago Press |