Alternative models of trustworthiness of service providers
Sanjit Kumar Roy; Vaibhav Shekhar
| Year of publication: |
2010
|
|---|---|
| Authors: | Roy, Sanjit Kumar ; Shekhar, Vaibhav |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 23.2010, 5, p. 371-386
|
| Subject: | Digitale Dienste | Web-based service | Vertrauen | Confidence | Privatkundengeschäft | Personal banking | Beziehungsmarketing | Relationship marketing | Indien | India |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008822595