An Alternative Quantitative and Qualitative Analytical Tool to Evaluate Joint-Venture Negotiations : The Joint-Venture Negotiation Box (JVN-BOX)

In this article, we introduce the Joint-Venture Negotiation Box (JVN-Box), a new methodological approach to evaluate the negotiation between two players in a joint-venture partnership. The JVN-Box primarily calculates a suitable point of balance between two players and hence, generates harmony in a joint venture partnership. Since the division between players always depends on the opportunity cost and incentives in the process of negotiation, the study proposes the need for players to diligently engage in formal discussions to find the most suitable point of balance to consolidate a joint venture partnership. The JVN-Box helps to find that suitable balance point and hinges the success of any joint venture negotiation between two players on the effort of hard work by the weak player to step up and sacrifice welfare to step down from the stronger player