Alternative specifications of advertising in the Rotterdam model
Mark G. Brown and Jonq-Ying Lee
| Year of publication: |
1993
|
|---|---|
| Authors: | Brown, Mark G. |
| Other Persons: | Lee, Jong-ying (contributor) |
| Published in: |
European review of agricultural economics : ERAE. - Oxford : Univ. Press, ISSN 0165-1587, ZDB-ID 186964-4. - Vol. 20.1993, 4, p. 419-436
|
| Subject: | Empirischer Test | Konsumtheorie | Consumption theory | Werbung | Advertising | Theorie | Theory | Fruchtsaft | Fruit juice | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001156905