Am I welcome here? Exploring how ethnic consumers assess their place identity
Year of publication: |
2007
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Authors: | Rosenbaum, Mark S. ; Montoya, Detra Y. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 60.2007, 3, p. 206-214
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