Am I welcome here? Exploring how ethnic consumers assess their place identity
Mark S. Rosenbaum, Detra Y. Montoya
| Year of publication: |
2007
|
|---|---|
| Authors: | Rosenbaum, Mark S. ; Montoya, Detra Y. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 60.2007, 3, p. 206-214
|
| Subject: | Marketingmanagement | Marketing management | Ethnische Gruppe | Ethnic group | Verhalten | Behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003428819