Ambidextrous marketing capabilities and performance : how and when entrepreneurial orientation makes a difference
Hamed Mehrabi, Nicole Coviello, Chatura Ranaweera
| Year of publication: |
2019
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|---|---|
| Authors: | Mehrabi, Hamed ; Coviello, Nicole ; Ranaweera, Chatura |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 77.2019, p. 129-142
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| Subject: | Marketing capabilities | New product development | Customer management | Entrepreneurial orientation | Ambidexterity | Exploration | Organisationale Ambidextrie | Ambidextrous organization | Unternehmenserfolg | Firm performance | Entrepreneurship | Entrepreneurship approach | Produktentwicklung | Marketing | Marketingmanagement | Marketing management | Innovationsmanagement | Innovation management | Dynamische Kompetenzen | Dynamic capabilities | Beziehungsmarketing | Relationship marketing | Strategisches Management | Strategic management | Unternehmensgründung | Business start-up |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2018.11.014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012004194