Ambience and social interaction effects on customer patronage of traditional coffeehouses : insights from kopitiams
Year of publication: |
2020
|
---|---|
Authors: | Lim, Weng Marc ; Teck Weng Jee ; Kar Seng Loh ; Chai, Elena |
Subject: | Ambience | coffeehouse | kopitiam | patronage intention | social interaction | Soziale Beziehungen | Social relations | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
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