Ambush Marketing : eine empirische Untersuchung zu den Wirkungspotentialen, Chancen und Risiken verschiedener Ambush-Strategien am Beispiel von Sportevents
Klaus P. Wiedmann; Frank Bachmann; Katharina Frerichs
| Year of publication: |
2007
|
|---|---|
| Authors: | Wiedmann, Klaus-Peter ; Bachmann, Frank ; Frerichs, Katharina |
| Publisher: |
Hannover : Inst. für Marketing & Management |
| Subject: | Sportmarketing | Sports marketing | Event-Marketing | Event marketing | Empirische Methode | Empirical method | Deutschland | Germany | Sportveranstaltung | Sportsponsoring |
| Extent: | V Bl., 96 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | German |
| Notes: | Literaturverz. S. 84 - 95 |
| ISBN: | 978-3-86700-038-3 ; 3-86700-038-7 |
| Classification: | Sportorganisation ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003634953