AMOS -- A probability-driven, customer-oriented decision support system for target marketing of solo mailings
| Year of publication: |
1995
|
|---|---|
| Authors: | Levin, Nissan ; Zahavi, Jacob ; Olitsky, Morris |
| Published in: |
European Journal of Operational Research. - Elsevier, ISSN 0377-2217. - Vol. 87.1995, 3, p. 708-721
|
| Publisher: |
Elsevier |