An ACO-based algorithm for optimising the revenue of TV advertisement using credit information

We propose an algorithm to optimise a sum of products of revenue and credit information in TV advertising. This algorithm exploits the credit information of the advertiser and the ant colony system. To evaluate the performance of the algorithm proposed in this research, we conduct numerical experiments using real data in the Japanese TV advertising market. The results show that the method in this paper is efficient and promising.

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Year of publication:	2011
Authors:	Mao, Jun ; Shi, Jianming ; Wanitwattanakosol, Jirapat ; Watanabe, Shinya
Published in:	International Journal of Revenue Management. - Inderscience Enterprises Ltd, ISSN 1474-7332. - Vol. 5.2011, 2/3, p. 109-120
Publisher:	Inderscience Enterprises Ltd
Subject:	ACO \| ant colony optimisation \| TV advertisements \| revenue management \| credit information \| TV ads \| TV adverts \| television \| Japan \| TV advertising

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Type of publication:	Article
Source:	RePEc - Research Papers in Economics

Persistent link: https://ebvufind01.dmz1.zbw.eu/10010669579