An activity system as a behavioristic framework for the elaboration of promotion techniques
George S. Spais
| Year of publication: |
2011
|
|---|---|
| Authors: | Spais, George S. |
| Published in: |
The journal of applied business research. - Littleton, Colo. : CIBER Research Inst., ISSN 0892-7626, ZDB-ID 11075557. - Vol. 27.2011, 3, p. 9-31
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009881676