An additional dimension in determining the net promotion score for business planning
K. Jeyraman; Soh Keng Lin; Ishak Ismail
| Year of publication: |
2009
|
|---|---|
| Authors: | Jeyraman, K. ; Soh, Keng Lin ; Ismail, Ishak |
| Published in: |
Problems and perspectives in management : PPM ; international research journal. - Sumy : Business Perspectives, ISSN 1727-7051, ZDB-ID 2464229-0. - Vol. 7.2009, 2, p. 90-95
|
| Subject: | Marketingmanagement | Marketing management | Verkaufsförderung | Sales promotion | Kundenzufriedenheit | Customer satisfaction | Virales Marketing | Viral marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003892222