An advertising model for hierarchically structured markets: application to the automobile industry
| Year of publication: |
2004
|
|---|---|
| Authors: | Kim, Oknam ; Hahn, Minhi |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 57.2004, 8, p. 829-833
|
| Publisher: |
Elsevier |