An Advertising Test of the Work Ethic in the U.K. and the U.S.
| Year of publication: |
1997
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|---|---|
| Authors: | Tansey, Richard ; Hyman, Michael R. ; Zinkhan, George M. ; Chowdhury, Jhinuk |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285x. - Vol. 9.1997, 3, p. 57-78
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