An agent-based simulation of customer multi-channel choice behavior
Lea M. Sonderegger-Wakolbinger; Christian Stummer
| Year of publication: |
2015
|
|---|---|
| Authors: | Sonderegger-Wakolbinger, Lea M. ; Stummer, Christian |
| Published in: |
Central European journal of operations research : CEJOR ; official journal of the Austrian, Croatian, Czech, Hungarian, Slovakian and Slovenian OR Societies. - Berlin : Springer, ISSN 1435-246X, ZDB-ID 1178875-6. - Vol. 23.2015, 2, p. 459-477
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| Subject: | Agent-based simulation | Marketing | Multi-channel choice | Agentenbasierte Modellierung | Agent-based modeling | Simulation | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011291367