AN ALTERNATE APPROACH TO ASSESSING CROSS-CULTURAL MEASUREMENT EQUIVALENCE IN ADVERTISING RESEARCH
| Year of publication: |
2005
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|---|---|
| Authors: | Ewing, Michael T. ; Salzberger, Thomas ; Sinkovics, Rudolf R. |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 34.2005, 1, p. 17-36
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