An alternating least-squares procedure for estimating missing preference data in product-concept testing
Wayne S. DeSarbo and Paul E. Green ; J. Douglas Carroll
| Year of publication: |
1986
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|---|---|
| Authors: | DeSarbo, Wayne |
| Other Persons: | Green, Paul E. (contributor) ; Carroll, J. Douglas (contributor) |
| Published in: |
Decision sciences : DS. - Atlanta, Ga. : Wiley, ISSN 0011-7315, ZDB-ID 412837-0. - Vol. 17.1986, 2, p. 163-185
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| Subject: | Marketingmanagement | Marketing management | Produktgestaltung | Product design |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001026661