An alternative approach to the predictive validation of conjoint models
Year of publication: |
1998
|
---|---|
Authors: | Srinivasan, V. ; DeMaCarty, Peter |
Publisher: |
[Stanford] |
Subject: | Conjoint-Analyse | Conjoint analysis | Prognoseverfahren | Forecasting model | Marketingtheorie | Marketing theory | Theorie | Theory |
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