An alternative view of relationship marketing: A framework for ethical analysis
| Year of publication: |
1996
|
|---|---|
| Authors: | Takala, Tuomo ; Uusitalo, Outi |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 30.1996, 2, p. 45-60
|