An analsis of consumer preferences and segmentation for mobile phone service providers in India : a multivariate approach
Sita Mishra (Institute of Management Technology, Rajnagar, Ghaziabad, UP, India)
| Year of publication: |
2015
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|---|---|
| Authors: | Mishra, Sita |
| Published in: |
International journal of business innovation and research. - Genève [u.a.] : Inderscience, ISSN 1751-0252, ZDB-ID 2271131-4. - Vol. 9.2015, 4, p. 437-454
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| Subject: | mobile phone service providers | MSPs | conjoint analysis | consumer preference | cluster analysis | multivariate approach | Konsumentenverhalten | Consumer behaviour | Mobiltelefon | Mobile phone | Indien | India | Clusteranalyse | Cluster analysis | Conjoint-Analyse | Conjoint analysis | Mobilkommunikation | Mobile communications | Telekommunikationssektor | Telecommunications industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011545411