An analysis of adoption pattern of alternative banking channels by Indian customers
Reeti Agarwal and Ankit Mehrotra
| Year of publication: |
February 2017
|
|---|---|
| Authors: | Agarwal, Reeti ; Mehrotra, Ankit |
| Published in: |
The IUP journal of marketing management : IJMM. - Hyderabad : IUP Publ., ISSN 0972-6845, ZDB-ID 2615477-8. - Vol. 16.2017, 1, p. 65-80
|
| Subject: | Indien | India | Konsumentenverhalten | Consumer behaviour | Bank | Vertriebsweg | Distribution channel | Electronic Banking | Electronic banking |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011751006