An Analysis of Cause-Related Marketing Implementation Strategies Through Social Alliance: Partnership Conditions and Strategic Objectives
| Year of publication: |
2011
|
|---|---|
| Authors: | Liu, Gordon ; Ko, Wai-Wai |
| Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 8680176. - Vol. 100.2011, 2, p. 253-282
|