An analysis of collaboration between Coca-Cola and Carrefour using drama theory
Yuanita Handayati and Togar M. Simatupang; Ramaswami Sridharan
| Year of publication: |
2011
|
|---|---|
| Authors: | Handayati, Yuanita ; Simatupang, Togar M. ; Sridharan, Ramaswami |
| Published in: |
International journal of value chain management : IJVCM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1741-5357, ZDB-ID 2193393-5. - Vol. 5.2011, 1, p. 1-24
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| Subject: | Carrefour <Firma> | The Coca-Cola Company | Einzelhandel | Retail trade | Getränkeindustrie | Beverage industry | Unternehmenskooperation | Inter-firm cooperation | Beziehungsmarketing | Relationship marketing | Konfliktregelung | Dispute settlement |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009270154