An analysis of critical success factors on hosting professional golf tournaments using analytic hierarchy process : Korean experts' perspective
So Won Yoon, Sung Eun Kim
| Year of publication: |
2018
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|---|---|
| Authors: | Yoon, So Won ; Kim, Sung Eun |
| Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 18.2018, 1/2, p. 63-82
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| Subject: | success factors | Delphi method | analytic hierarchy process | AHP | hosting professional golf tournaments | sports marketing | Korea | AHP-Verfahren | AHP approach | Erfolgsfaktor | Success factor | Südkorea | South Korea | Profisport | Professional sports | Sportmarketing | Sports marketing |