An analysis of different types of advertising media and their influence on consumer preferences and purchase intentions for digital cameras
Joongha Ahn, Changwon Lee, Jongsu Lee and Michael Paik
| Year of publication: |
2012
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| Authors: | Ahn, Joongha ; Lee, Changwon ; Lee, Jongsu ; Paik, Michael |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 22.2012, 4, p. 356-369
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| Subject: | advertising media | purchase intention | conjoint analysis | mixed logit model | multintional logit-OLS two-stage estimation method | Konsumentenverhalten | Consumer behaviour | Conjoint-Analyse | Conjoint analysis | Logit-Modell | Logit model | Werbung | Advertising | Schätztheorie | Estimation theory | Werbeträger | Advertising media |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zsfassung in chin. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010406174