An analysis of market segmentation on the basis of emotional-attitudinal variables in the United States compact car market
William Hughes Cunningham
| Year of publication: |
1971
|
|---|---|
| Authors: | Cunningham, William Hughes |
| Subject: | Marktforschung | Kraftfahrzeugmarkt | Sozialstruktur | Absatzpolitik | Vereinigte Staaten |
| Extent: | IX, 148 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Thesis: | Michigan State University, Diss. 1971 |
| Notes: | Fotokopie Bibliogr. S. 144-148 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002045126