An analysis of product strategy in cloud transition considering SaaS customization
Zhongdong Xiao, Wenjun Shu, Abigail Osei Owusu
| Year of publication: |
2021
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|---|---|
| Authors: | Xiao, Zhongdong ; Shu, Wenjun ; Owusu, Abigail Osei |
| Published in: |
Information systems and e-business management : ISeB. - New York, NY [u.a.] : Springer, ISSN 1617-9854, ZDB-ID 2173306-5. - Vol. 19.2021, 1, p. 281-311
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| Subject: | Product strategy | Pricing | SaaS customization | Cloud computing | Market structure | Cloud Computing | Produktmanagement | Product management | IT-Dienstleister | IT service provider | Beziehungsmarketing | Relationship marketing | Marktstruktur | Preismanagement | Pricing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10257-020-00499-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012487965