An analysis of quality management in franchise systems
Year of publication: |
2005
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Authors: | Monroy, Margarita Fernández ; Alzola, Lucía Melián |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 39.2005, 5, p. 585-605
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