An analysis of the antecedents of loyalty and the moderating role of customer demographics in an emerging mobile phone industry
| Year of publication: |
2013
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|---|---|
| Authors: | Qayyum, Abdul ; Khang, Do Ba ; Krairit, Donyaprueth |
| Published in: |
International journal of emerging markets. - Bradford : Emerald, ISSN 1746-8809, ZDB-ID 22572806. - Vol. 8.2013, 4 (20.9.), p. 373-391
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