An analysis of the syntactic complexity in service corporation brand slogans
Darryl W. Miller; Marshall Toman
| Year of publication: |
2015
|
|---|---|
| Authors: | Miller, Darryl W. ; Toman, Marshall |
| Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 36.2015, 1, p. 37-50
|
| Subject: | brands | slogans | services | intangibility | syntactic complexity | positioning | Markenartikel | Brand | USA | United States | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010520737