An Analytic Approach to Marketing Decisions
Year of publication: |
1993
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Authors: | Dyer, Robert F. ; Forman, Ernest H. |
Published in: |
Interfaces : the INFORMS journal on the practice of operations research. - Linthicum, Md : INFORMS, ISSN 0092-2102, ZDB-ID 1207854. - Vol. 23.1993, 2, p. 130-137
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