An Anchoring and Adjustment Model of Purchase Quantity Decisions

Point-of-purchase promotions that sell more units

Wansink, Brian, (1997)

An Anchoring and Adjustment Model of Purchase Quantity Decisions

Wansink, Brian, (2014)

Rejoinder - Rejoinder to "The Variety of an Assortment: An Extension to the Attribute-Based Approach" - We show that the entropy and 1-lambda measures of Van Herpen and Pieters (2002) are closely related to the variety metrics originally proposed in our earlier variety perception paper (Hoch, Bradlow, and Wansink 1999).

Hoch, Stephen J., (2002)