An application of a repeat purchase diffusion model to the pharmaceutical industry
Franklin J. Carter, Carol M. Motley, Alphonso O. Ogbuehi and Jaqueline A. Williams
| Year of publication: |
2006
|
|---|---|
| Authors: | Carter, Franklin J. ; Motley, Carol M. ; Ogbuehi, Alphonso O. ; Williams, Jaqueline A. |
| Published in: |
Advances in business and management forecasting. - Bingley : Emerald, ISSN 1477-4070, ZDB-ID 1432281-X. - Vol. 4.2006, p. 145-173
|
| Subject: | Innovationsdiffusion | Innovation diffusion | Arzneimittel | Pharmaceuticals | Prognoseverfahren | Forecasting model | Absatz | Sales | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003751377