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Consumer price perception : a multi-dimensional analysis of perceived quality and adaptation-level price as determinants of price perception
Anttila, Mai, (1977)
Consumer price perception process and price deals
Urrila, Matti, (1982)
Die Determinanten der Produktqualität aus Sicht von Konsumenten
Stratmann, Marcus, (1999)
Changing perspectives into marketing : a preliminary analysis of marketing theory
Möller, K. E. Kristian, (1989)
Markkinointiosaaminen : vertaileva tutkimus suomalaisissa ja ruotsalaisissa pienyrityksissä ; summary: Marketing capability in small companies
Möller, K. E. Kristian, (1986)
Strategy and asaptive capability of the firm : a state-of-the-art review of the Miles and Snow typology
Tuominen, Matti, (1997)